Lowe's Is Asking Customers to 'Fall Together' in New Campaign

This latest creative outreach by the home improvement retailer is several fold, including a contest in which customers vie to be paired with a design influencer and win a gift card; brand outreach via social media and television; and numerous product promotions, among other initiatives.

“I really do think that the meaningfulness of the fall season is it does tie to the weather, school and that we are naturally a little bit more back at home and in a really wonderful and comforting way,” Marisa Thalberg, Lowe’s chief brand and marketing officer, said of the specific messaging within the campaign.

“Homes