Look Inside the Pitch Deck That Sustainability Platform Provenance Used to Raise $5 Million

The funding round was led by Martin Sorrell-backed S4S Ventures

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Sustainability tech platform Provenance, which aims to simplify brands’ green claims, announced Wednesday that it raised $5 million in a series A funding round. (Scroll down to view the full pitch deck.)

The round was led by Martin Sorrell-founded venture capital firm S4S Ventures.

This is the third funding round for Provenance, following a $2 million pre-seed in 2018 and a $5 million seed in 2022.

“Today, what we do is a B2B2C SaaS platform,” Jessi Baker, founder and CEO of Provenance, told ADWEEK.

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