What’s more French than a croissant? Perhaps… a luxury handbag having an existential crisis?
Given that the push and pull between the intellectual, the gastronomic, luxury and egalitarianism are all part of France‘s heritage, these themes naturally weaved their way into Longchamp’s latest global campaign and its first for its Le Pliage bag.
Rather than coming across dissonant, the spots effortlessly touch upon subjects that a veritable library full of books have explored, all under a new tagline: “It is not a bag.
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