2021 Outlook

Loft Faces Backlash for Dropping Plus Sizes

The move comes despite a trend toward inclusivity in fashion

image of a loft store
As of Fall 2021, Loft is trimming available sizes. Smith Collection/Getty Images

By Lucielle Salomon

March 16, 2021

Fashion brand Loft confirmed on Twitter it will no longer offer plus sizes after this fall.

Lucielle Salomon
@luciellesalomon Lucielle Salomon is a freelance writer for Adweek.
Recommended articles
You Might Like

While Talk of the Post-Pandemic Future Is on the Rise, SMBs Continue to Struggle

By Lorenzo Papa, Chief Revenue Officer, Captivate

Why Print Matters More Than Ever in a Post-Pandemic World

By Tonya Powers, Director of Marketing Production Print Solutions, Canon Solutions America

3 New Behaviors of Media Consumers and What to Do About Them

By Zephr

Why Healthcare Marketers Are Turning to Streaming Audio to Build Vaccine Confidence

By Anna Clement

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"commerce"}