2021 Outlook

Loft Faces Backlash for Dropping Plus Sizes

The move comes despite a trend toward inclusivity in fashion

image of a loft store
As of Fall 2021, Loft is trimming available sizes.Smith Collection/Getty Images
By Lucielle Salomon

March 16, 2021

Fashion brand Loft confirmed on Twitter it will no longer offer plus sizes after this fall.

Lucielle Salomon

Lucielle Salomon is a freelance writer for Adweek.

Recommended articles
Microlearning

How Publisher Audits Reduce Fraud Risk and Improve ROI

The Power of Advertising on the Second Screen

Maximize the Value of First-Party Data for Today and Tomorrow

Mastering the Art and Science of Subscriber Care

You Might Like

What’s in a (Brand) Name? How the Pandemic Tested Consumer Loyalty

By Morgan Molnar, Director of Product Marketing, Momentive

‘Filthy, Sexy Pasta’ Isn’t What You or Keyword Analysis Thinks It Is

By William Merchan, Head of Verity, GumGum

How Marketers Can Better Understand the American Gambler

By Hoang Nguyen, Business Data Journalist, YouGov

Stopping Churn Doesn’t Have to Be Hard or Expensive

By CleverTap

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"commerce"}