Amazon Live taps into the power of influencers, ecommerce and live video to deliver personalized and engaging livestream shopping experiences for the masses.
Marketers from Amazon Live, 23andMe and influencer Nicole Mejia sat down with Adweek’s director of audience engagement Jess Zafarris during our Elevate: Future of Shopping event to dive into what live shopping means for the retail landscape and how this new way of buying not only entertains but educates and engages consumers of all ages.
Creating connections through video
Sitting at the intersection of content, commerce and community, Zach Johnson, director of monetization at Amazon Live Shoppable Videos, explained how interactive live video leads directly into the Amazon experience.
“We’re able to connect customers with brands and creators to educate, entertain and promote the discovery of new products,” he said.
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