General

Lively's Founder on What Victoria's Secret Does Right and How the DTC Brand's Approach Differs

Michelle Cordeiro Grant spent years at the company before founding her own

A collage of images of women in bras and different outfits — In nearly four years since its founding, Lively has sold over a million products.Lively

April 15, 2020

Before launching Lively, a direct-to-consumer lingerie brand, founder and CEO Michelle Cordeiro Grant spent years learning the ins and outs of the business at now-troubled lingerie behemoth Victoria’s Secret.

Diana Pearl

@dianapearl_
diana.pearl@adweek.com

Diana is the brand marketing editor at Adweek and managing editor of Brandweek.

General

Lively's Founder on What Victoria's Secret Does Right and How the DTC Brand's Approach Differs

Michelle Cordeiro Grant spent years at the company before founding her own

Diana Pearl

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Diana Pearl