The Split Between Levi’s and Brand Lead Jennifer Sey Is a Cautionary Tale for Marketers

This is what happens when expectations of 'speaking authentically' clash

There is no middle of the road when it comes to brands and high-profile executives navigating hot button issues.

That’s a lesson marketers and professionals have been learning over the past few years. Consumers demand brand identities that speak to their political and cultural concerns, particularly on environmental issues, gender and sexuality, and matters of diversity, equity and inclusion.

But as the omicron surge wanes in the U.S., debates over Covid-19 restrictions, particularly in schools, represent an increasingly stark dividing line.

That’s where Levi Strauss & Co.

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