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It’s no secret that the world of commerce is changing. As more purchase options and methods become available, it becomes harder than ever to deliver a consistent consumer experience at every step of the purchase journey. This week, The Mars Agency joined Adweek’s Commerce Week to offer insights on how to create Connected Commerce, including how to navigate the new shopping landscape to drive sustainable brand growth.
Navigating the new shopping landscape
Fern Grant with the Mars Agency said it’s always been a struggle to align with evolving customer needs.