Lee Applbaum of Wheels Up Wants to Democratize Private Air Travel

New CMO previously worked in the cannabis and alcohol industries

Applbaum was Adweek's Brand Genius winner in 2015 for spirits. Wheels Up

Lee Applbaum has spent his career marketing tequila at Patrón, navigating the retail space at Target and, more recently, embracing the chaos of the uncharted cannabis industry. After years of experience under his belt, he has set off to disrupt and redefine a new territory: aviation.

@emmyliederman emmy.liederman@contractor.adweek.com Emmy is a freelance writer for Adweek covering breaking news and brand marketing.