Lay's Lets Fans Send Personalized Video Messages From Lionel Messi With Deepfake Tech

It's the latest brand to experiment with synthetic media

Lay’s is using artificial intelligence to let fans create Cameo-like personalized video messages in the words of one of the world’s biggest soccer stars.

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"commerce"}