Las Vegas Turns the Lights Back On to Tell Travelers It's Open for Business

The city has reopened, albeit with new public safety measures

The famous neon lights of The Strip are back on in Sin City in the latest ad enticing visitors to return to Las Vegas.

In the spot, a tuxedo-clad man flips a master switch that is (magically) connected to every major casino on The Strip, which come to life one after the other, including the Bellagio’s dancing fountain.

As the travel industry continues to lumber out of the depths of the Covid-19 pandemic, Las Vegas is already well into its campaign to lure back guests by portraying the city as a socially distanced playground.

Three weeks ago, the city’s destination marketing organization, the Las Vegas Convention and Visitors Authority, which also produced this advertisement, released a spot titled “Reimagine” on television, encouraging travelers to picture Las Vegas with all the fun they’ve come to love without the pesky crowds.




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