Labor Day Advertising Is Way Up—but Americans Aren’t Planning to Shop Much

New survey shows consumers won't be as likely to take advantage of this year's sales

a shopping cart in a dark parking lot
Shoppers are more hesitant to spend this Labor Day due to social distancing constraints and tightening budgets. Getty Images

Back in 1894, when Labor Day was a new idea, this federal holiday centered on parades to salute “the strength and esprit de corps of the trade and labor organizations” of the country, according to the Department of Labor.

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@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.