Labatt Reshot Its Entire Summer Campaign Mid-Lockdown Without a Budget

Canadian beer brand shows consumers the way to fake the lake

a man pretending to wakeboard in his garage
Burns Group

Memorial Day Weekend means a lot of things to a lot of people, but for those in the Great Lakes region, it means one thing: lake time. And beer.

@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.