Imagine you’re trying to raise capital for your startup, and potential investors question your ability to run a business while also raising children. That was the case for Joanna Griffiths, founder and CEO of DTC underwear brand Knix.
About six months after closing a $53 million Series B round, Knix has turned this experience into a new creative effort. At Adweek’s Challenger Brands event, the startup released a 90-second video celebrating female strength called “Big. Strong.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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