Jenna Lyons Starts Her Post-J.Crew Chapter With an HBO Max Show and Beauty Brand

The former creative director was synonymous with the retailer

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Few designers have become as synonymous with a brand they didn’t create as Jenna Lyons did with J.Crew.

Lyons spent 27 years at J.Crew, working her way up from assistant designer to president and creative director. In that time, she—along with CEO Mickey Drexler—transformed the brand, landing it a spot on the New York Fashion Week calendar and on the inaugural podium in 2008, where Michelle Obama wore a pair of J.Crew gloves.

Throughout her time with the company, but particularly in the last decade, Lyons herself became J.Crew’s



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