JCPenney's Top Marketer Resigns After Only 9 Months

Shawn Gensch was the third chief customer officer hired in less than five years

JCPenney’s third chief customer officer in less than five years has left the Texas-based department store chain after only nine months on the job.

The Dallas Morning News first reported Shawn Gensch’s resignation on Tuesday. The news comes just weeks after the retailer confirmed the executive appointments of six vice presidents, two of whom were hired to “round out” Gensch’s senior marketing team. The new team includes Jill Feldman, vp of marketing; Roger Worak, vp of customer engagement and insights; Dan Matarelli, vp of digital marketing, and Robin Beuthin, vp of creative marketing.

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