Department store chain JCPenney has launched another private label brand, Loom + Forge, as part of its mission to reinvent itself as a destination for home products.
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The new collection includes indoor and outdoor décor, as well as bedding, bath, window coverings and tabletop goods with “a decidedly modern touch,” the company said in a statement.
“Rich with texture, the Loom + Forge collection is designed with warm finishes, neutral shades and quality details,” the statement said.
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