Nearly two years after beauty retailer Sephora pulled up stakes at JCPenney and defected to Kohl’s, the 120-year-old department store is launching its own digital makeup and skincare experiences.
In a new partnership with Revieve, a brand experience platform that uses artificial intelligence and augmented reality (AR), JCPenney will offer an AI-powered skincare adviser and AR-powered makeup try-ons.
The new skincare adviser tool uses customers’ selfies to provide personalized skincare routines and make product recommendations. Shoppers can also take advantage of Revieve’s skin diagnostics technology by answering a questionnaire about their skin type and concerns.
The technology comes after the launch of the department store’s branded counters, called JCPenney Beauty, offering more than 170 products.
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