Skinny jeans have had a chokehold on older generations for years, but Gen Z is increasingly tearing them off, opting instead for a more comfortable cut.
The result: U.S. sales of straight-leg women’s denim surpassed revenue for skinny jeans in 2021, making the more relaxed fit America’s best-selling style, according to market research firm The NPD Group.
The looser trouser now represents one-third ($3.3 billion) of the jeans category for women.
Although data shows Gen Z and millennial shoppers still prefer skinny jeans over other options, the super slim cut’s popularity is waning.
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