Is $119 Amazon’s Achilles' Heel?

EBay and Walmart are taking shots at Prime

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In Greek mythology, Thetis, mother of the warrior Achilles, submerged her infant son in the River Styx to make him immortal, but she held him by the heel and thus Achilles’ heel was his only weakness. And, in a similar fashion, some retailers are targeting what they likely perceive (or hope) to be Amazon’s heel, which is Prime’s $119-a-year price tag.

That includes online marketplace eBay, which, like Amazon, is having a mid-July sale, touting its inclusive nature by reminding consumers no membership is required to shop.

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