Introducing the Chief Meme Officer; Marketers Brace for Unpredictable NFL Season: Wednesday’s First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Bud Light Seltzer Is on the Lookout for Its First Chief Meme Officer Move over, chief marketing officers—there’s a new kind of CMO in town. Bud Light Seltzer is on the hunt for a chief meme officer to step up its social media game. At $5,000 per month, the three-month position will require whoever fills it to create 10 “fire” memes each week. How to apply: The meme lord in question has to meet the age requirement and submit a selection of samples and social handles. Danny Robinson Named Chief Creative Officer at The Martin Agency Since May 2018, Danny Robinson has been the chief client officer at The Martin Agency, but how he has moved into the role of chief creative officer, replacing Karen Costello after she moved into the CCO role at Deutsch in Los Angeles. For Robinson, it’s a matter of getting back to his roots, with a decade-long career in creative roles. Explore some of his past work: A long list of creative work and client success prepared him for both roles. More job moves: After a nine-month search, GroupM hired Kirk McDonald as its new North America CEO.Karen Costello is returning to Deutsch Los Angeles for the second time, this time to serve as chief creative officer. Jason Rosario is joining BBDO Worldwide as its first chief diversity, equity and inclusion officer.Wieden+Kennedy and GSP alum Jason Campbell is headed to Translation as the agency’s executive creative director. Personal care subscription service Grove Collaborative appointed Lilian Tomovich as its first CMO. Premium | Advertising Industry Braces for an NFL Season Unlike Any Other (if It Happens) College football is looking increasingly like it’s not going to happen this fall, but the NFL appears to be forging ahead, leaving TV advertisers, brands and agencies scrambling to shift ad dollars and promotions to the unpredictable season, which represents a massive share of annual spend. For TV ad sales, there’s upwards of $4 billion at stake—more than double the amount from the last season of the NBA, MLB and NHL combined—and media companies are counting on that money to help them rebound from pandemic losses. The NFL’s brand partners are reportedly proceeding as planned, but they’re considering factors like a lack of fans in stadiums. Prepping for the unknown: The league is keeping its schedule flexible, but everyone has to prepare for the possibility that it might not happen at all. Premium | Microsoft and TikTok Are an Odd Pairing That Might Just Benefit Both Companies Microsoft continues to be a likely contender for the purchase of TikTok in the U.S., Canada, Australia and New Zealand as the Trump administration continues to attack parent company ByteDance with executive orders. It may not be the most obvious match at first glance, but acquiring the trendy Gen Z-dominated app could present an opportunity for Microsoft to redeem itself after a series of flopped product launches while giving TikTok the funds to keep innovating and demonstrate that it is committed to improving its security. Reliability meets opportunity: Microsoft could make brands more comfortable with advertising on TikTok, while the app could boost the tech company’s advertising game. More of Today’s Top News & Highlights Americans Grow More Anxious About Leisure Activities as Pandemic Drags OnGrubhub’s Livestream Event Series Is Bringing the Brand to Millions of ViewersWithout Events, 92Y Finds New Business Opportunity in Distinctive Digital ProgrammingNBCUniversal Vice Chairman Ron Meyer Exits After Revealing Affair, Extortion Attempt A Knife Brand Brilliantly Used Rust to Create an Outdoor Ad Highlighting Its Durability Tyrolit may have confused some people in Vienna with its billboard featuring only a blank sheet of metal and the brand name. But over time, the display rusted, revealing the silhouette of a knife and the tagline “Flawless Forever.” More of the Latest Why Experts Believe Amazon Isn’t a Major Problem for the USPSEasily Distracted From Tasks? These Hilariously Weird Ads Show Why That Can Be BadThis Relatable Ad for Fiber Internet Brings the Frustrations of Slow Wi-Fi Into Real LifeMainstream Marketers Should Count on Cannabis CustomersNetflix Cancels Patriot Act With Hasan Minhaj as Late Night Struggles ContinueAn Introduction to Psychedelics in Marketing