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Instagram’s Long-Awaited Checkout Feature Is Finally Here

It’s part of a closed beta with 23 brands

As part of the new tool, brands will pay a seller fee. Instagram
Headshot of Ann-Marie Alcántara
By Ann-Marie Alcántara

March 19, 2019

After rolling out a series of shopping features over the past year, Instagram is finally debuting its ultimate retail tool: checkout.

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Headshot of Ann-Marie Alcántara

Ann-Marie Alcántara

Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.

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