Instagram Users Can Now Shop Without Ever Leaving Brands’ Stories

Clicking on new stickers brings up product information, link to buy

Brands including Adidas, Louis Vuitton, Aritzia and The Kooples are among those with access to the feature at launch Instagram

Interested in commerce? Hear from Zappos CMO Tyler Williams and other executives at Adweek Ignite: Ecommerce July 10-12 in Seattle—apply here to attend.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"commerce"}