Instagram Users Can Now Shop Without Ever Leaving Brands’ Stories

Clicking on new stickers brings up product information, link to buy

Brands including Adidas, Louis Vuitton, Aritzia and The Kooples are among those with access to the feature at launch Instagram

Interested in commerce? Hear from Zappos CMO Tyler Williams and other executives at Adweek Ignite: Ecommerce July 10-12 in Seattle—apply here to attend.

@9Number9 david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.