It’s no mistake an Instagram livestream can only be hosted from a phone screen: the outreach is meant to be casual, conversational and free from filters and touchups, according Meghana Dhar, the fashion and beauty partnerships lead at Instagram Shopping.
“Livestreaming is about that authenticity,” said Dhar. “I think a lot of my brands struggle with this, because they’re so used to over producing or having very perfect content.”
Dhar sat down with Adweek’s audience engagement editor Jess Zafarris at the recent Elevate: The Future of Shopping event to explain how both brands and creators can use Instagram’s
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