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Livestreaming platform Instagram Live is accelerating its promotion of live shopping as a vehicle to reach consumers with a three-week event in September curiously named 10+ Days of Live Shopping.
Featuring brands in fashion (Outdoor Voices), beauty (Aveda), sports (Hologear) and lifestyle (Peloton), the event will include goods from the likes of Selena Gomez’s Rare Beauty brand, as well as stars such as Kacey Musgraves and Lil Yachty.
The event helps Instagram foster a casual and informal shopping experience on Live.
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