When it comes to running errands, having to make multiple stops can be frustrating. We have apps to order last-minute items for hosting a taco night, but what about getting screws to fix a chair that broke while setting up? Do you have to go in person to a hardware store?
Not anymore. Instacart has grown beyond food to include items from brands like Sephora, Best Buy and Lowe’s. During Day 3 of Brandweek Miami, Instacart CMO Laura Jones spoke with Adweek’s senior commerce reporter Paul Hiebert about how the brand is changing the way it reaches consumers through new experiences and expanding its roster of partners.
“The
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