Instacart Ads Pledges Up to $1 Million to Amplify Female-Owned CPG Brands

The announcement coincides with Women's History Month

For many business owners, getting your products or services seen is a major part of the climb to success. For historically-marginalized genders, that can provide a bigger challenge when resources and opportunities are comparatively limited.

In celebration of Women’s History Month, online grocery platform Instacart is expanding its Ads Initiative. Pledging up to $1 million to amplify woman-owned consumer packaged goods (CPG) brands, the platform intends to offer promotional support to a number of companies that have women at the forefront, including launch partners Sweet Loren’s, Three Wishes Cereal and Twrl Milk Tea.

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