Ecommerce

Instacart Imagines If Mom's Home Cooking Went Corporate

A new campaign focuses on moments that only happen at home

a thanksgiving table — Every dish featured in the campaign will be shoppable.Instacart

By Sara Century

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The pandemic changed how Americans shop for food, with 2020 proving to be a record year for home cooking. This has propelled grocery delivery from a relatively niche market to a reliable standby for many.

With that in mind, Instacart is debuting its first brand campaign, “How Homemade Is Made.”

Ahead of the biggest food holiday of the year, the app is launching a 60-second TV commercial created in partnership with Goodby Silverstein & Partners (GS&P) and directed by Ian

Sara Century

Sara Century is a freelance writer for Adweek.

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