As pickup and delivery service Instacart continues to grow, the brand is updating its look.
Rather than focus on the orange carrot, an image that suggests groceries, the emphasis has shifted to the carrot’s green stem, which serves as an arrow.
When Instacart debuted a decade ago, the company delivered nothing but groceries. That’s no longer the case. Today, Instacart works with more than 750 retail partners to transport goods belonging to categories such as beauty, pharmacy, electronics, office supplies and home improvement.
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