Infographic: Shoppers Are Using Connected TV and Online Shopping This Holiday Season

The pandemic has driven people to their devices to make gift giving seamless

The 2020 holidays are missing their usual cheer as people scramble to adapt traditions and email their Christmas lists to Santa so he can browse the web for the best deals.

Almost three-quarters of shoppers polled in Channel Factory’s holiday season survey said they will take to the internet to find gifts for loved ones this year, with more than 30% starting their shopping earlier than usual (even as far back as October). Only half said they expect to spend as much as in previous years.

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This story first appeared in the Dec. 7, 2020, issue of Adweek magazine. Click here to subscribe.