Infographic: People Are Ready for a Joyful, Though Cautious, Holiday Season

There's excitement in the air, and consumers are ready to celebrate—and spend

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If your first sip of pumpkin spice latte happened before September, if you’ve begun checking items off your gift list, if you’ve got a Halloween costume picked out and your Thanksgiving weekend is planned—you’re not alone.

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This story first appeared in the Oct. 25, 2021, issue of Adweek magazine. Click here to subscribe.

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