Data Points

Infographic: People Are Ready for a Joyful, Though Cautious, Holiday Season

There's excitement in the air, and consumers are ready to celebrate—and spend

data holidays
Nearly half of respondents in a Bazaarvoice survey said the pandemic would not affect their holiday plans.Carlos Monteiro
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By Eva Kis

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If your first sip of pumpkin spice latte happened before September, if you’ve begun checking items off your gift list, if you’ve got a Halloween costume picked out and your Thanksgiving weekend is planned—you’re not alone.

There’s excitement in the air for the holiday season, according to a survey of product reviews and UGC solutions provider Bazaarvoice’s 6.5 million-strong Influenster Community. Out of the more than 8,500 responses, 41% said they’re more excited for this holiday season after 2020’s muted celebrations, with more than 80% planning to celebrate Halloween, Thanksgiving, Christmas and New Year’s Eve, and with 27% planning to host a gathering.

Despite

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This story first appeared in the Oct. 25, 2021, issue of Adweek magazine. Click here to subscribe.

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Eva Kis

Eva Kis is the online editor at Adweek.

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