Infographic: People Are Ready for a Joyful, Though Cautious, Holiday Season

There's excitement in the air, and consumers are ready to celebrate—and spend


If your first sip of pumpkin spice latte happened before September, if you’ve begun checking items off your gift list, if you’ve got a Halloween costume picked out and your Thanksgiving weekend is planned—you’re not alone.

There’s excitement in the air for the holiday season, according to a survey of product reviews and UGC solutions provider Bazaarvoice’s 6.5 million-strong Influenster Community. Out of the more than 8,500 responses, 41% said they’re more excited for this holiday season after 2020’s muted celebrations, with more than 80% planning to celebrate Halloween, Thanksgiving, Christmas and New Year’s Eve, and with 27% planning to host a gathering.

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This story first appeared in the Oct. 25, 2021, issue of Adweek magazine. Click here to subscribe.