Data Points

Infographic: How Much Do People Really Trust Influencers?

60% of female consumers have bought a product or service recommended by them

illustration of a phone with a face shouting through a megaphone at a group of people standing beneath it — When influencers share a product recommendation, it comes across as more genuine.Carlos Monteiro

Mixed in with our friends on social media feeds are influencers sharing bits of their lives for our entertainment: furniture rehabbers, makeup artists, cleaning wizards and more. We like watching their lives and work—but how do we feel about them recommending products and services?

Turns out they have more than a little clout. In a survey of nearly 1,500 users of the online platform for women’s voices SheSpeaks, 60% have bought something on the recommendation of an influencer.