Infographic: How Much Do People Really Trust Influencers?

60% of female consumers have bought a product or service recommended by them

How do retail media networks factor into smart martech? Find out at the Retail Media Summit, on November 2. Save your spot—and 35%.

Mixed in with our friends on social media feeds are influencers sharing bits of their lives for our entertainment: furniture rehabbers, makeup artists, cleaning wizards and more. We like watching their lives and work—but how do we feel about them recommending products and services?

Turns out they have more than a little clout. In a survey of nearly 1,500 users of the online platform for women’s voices SheSpeaks, 60% have bought something on the recommendation of an influencer.



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This story first appeared in the Sept. 12, 2022, issue of Adweek magazine. Click here to subscribe.