Infographic: Holiday Shopping Is Early, Mobile and Tangible

Channel Factory's forecast sees gift-givers shelving experiences for the classics like electronics and clothes

It might be football season, but America’s real pastime between now and the holiday season is shopping—and consumers aren’t letting Covid get in the way this time. 

In a survey of consumers across the U.S., contextual advertising platform Channel Factory found that the need to bring holiday cheer to their families and friends is overcoming concerns about the persistent delta variant, with 64% of consumers saying Covid-19 won’t impact their shopping plans.

Some even started as early as August—perhaps after hearing about looming supply chain issues.

“Brands who want to be in front of consumers early should ensure they have their campaigns ready to go,” said Lauren Douglass, svp of global marketing at Channel Factory.




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This story first appeared in the Oct. 4, 2021, issue of Adweek magazine. Click here to subscribe.