In Partnering With Alibaba, U.S. Brands Learn Lessons in Ecommerce
Michael Kors and Allbirds are among labels that plan to apply lessons learned in China to other markets
Brands such as Michael Kors and Allbirds have partnered with Alibaba in China, and gleaned important takeaways they may apply in other markets.
Alizila
Key insights:
- Livestreaming combined with personal interactions and exclusive products increases customer engagement.
- Mobile-first, localization and telling a story around the brand's roots help drive sales.
For U.S. apparel brands figuring out how to navigate life during and after the pandemic, partnering with ecommerce giant Alibaba has provided insights on how to bolster sales even with storefronts closed.
