Customer Experience

In Partnering With Alibaba, U.S. Brands Learn Lessons in Ecommerce

Michael Kors and Allbirds are among labels that plan to apply lessons learned in China to other markets

Woman leaning on luggage
Brands such as Michael Kors and Allbirds have partnered with Alibaba in China, and gleaned important takeaways they may apply in other markets.Courtesy Alizila
By Richard Collings

June 17, 2020

For U.S. apparel brands figuring out how to navigate life during and after the pandemic, partnering with ecommerce giant Alibaba has provided insights on how to bolster sales even with storefronts closed.

Richard Collings

Richard Collings is a retail reporter at Adweek.

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