In Partnering With Alibaba, U.S. Brands Learn Lessons in Ecommerce

Michael Kors and Allbirds are among labels that plan to apply lessons learned in China to other markets

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For U.S. apparel brands figuring out how to navigate life during and after the pandemic, partnering with ecommerce giant Alibaba has provided insights on how to bolster sales even with storefronts closed.

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