Europe

In Apple's Delightful Chinese New Year Ad, It Takes a Village (to Go to Mars)

A complicated homecoming lies at the center of this ambitious film about ambitious films

A group of Chinese neighbors gather in homemade sci-fi costumes as they pose for a group photo — A village's quest for internet fame takes a tough road through Mars in Apple's Chinese New Year spot.Apple

By David Griner

January 20, 2022

When you’ve left home with big dreams, sometimes returning without soaring success can feel like its own form of failure.

David Griner

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

Recommended articles