Ikea Pledges to Make 50% of Its Food Plant-Based, Reflecting a Shift in Consumer Diets

The retailer, which is also one of the world's largest restaurant chains, promises affordability and sustainability

An astounding 680 million shoppers bought pre-cooked food at Ikea locations in 2019. Ikea

Ikea, mirroring the shift in American consumers’ diets, will amp up its plant-based food options and cut down on red meat in a phased rollout of new products over the next five years.

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.
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