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For Ikea fans, options are limited these days for browsing its newest collections of home goods. The retailer suspended printing its catalog in late 2020 after 70 years, and not everyone feels safe roaming its expansive stores in person.
So the brand—alongside agency Ogilvy New York—decided to create a new way to explore Ikea’s digital catalog, and you can even do it with your eyes closed.
The Ikea Audio Catalog is a nearly four-hour collection of audio descriptions covering each of the 2021 catalog’s 286 pages.
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