Hudson Yards Is Open for Business, and These Two Brands Hope It Proves Their Concepts Work

A million square feet to test retail


Hudson Yards is the complete opposite of a “retail apocalypse,” considering the $25 billion poured into the project. Retailers, from the likes of Neiman Marcus to digitally native brands like men’s basics direct-to-consumer brand Mack Weldon, arrived at Hudson Yards ready to reach and chat with whoever ends up coming to the area.

Business Insider called the 28-acre Hudson Yards the country’s “most expensive real estate development.” The project has included rezoning, a train line extension and a 150-foot walkable structure called the Vessel.

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