Hudson Yards Is Open for Business, and These Two Brands Hope It Proves Their Concepts Work

A million square feet to test retail

Hudson Yards is the complete opposite of a “retail apocalypse,” considering the $25 billion poured into the project. Retailers, from the likes of Neiman Marcus to digitally native brands like men’s basics direct-to-consumer brand Mack Weldon, arrived at Hudson Yards ready to reach and chat with whoever ends up coming to the area.