How Walmart Plans to Become a Force for Good

The retail giant put in place a number of initiatives this year to improve its record on the environment and diversity

Photo of William White
Walmart's CMO William White addressed this year's ANA Masters of Marketing conference. Walmart

The events of 2020, from the Covid-19 pandemic to the Black Lives Matter movement and the wildfires raging out west, have amplified the pressure on brands to be more than purveyors of goods and services, and the world’s largest retailer seeks to heed that call.

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@RichCollings richard.collings@adweek.com Richard Collings is a retail reporter at Adweek.