How to Protect Your Amazon Listings From Copycats

Some of the ecommerce giant's attempts to address the problem

There are two ways to sell products—your own or someone else’s—on Amazon: directly, under your company’s name, or by selling to Amazon, which sells for you. There’s also a hybrid option in which a brand or seller sells some SKUs to Amazon and sells others on the platform itself.

Click for more from this issue

This story first appeared in the Feb. 10, 2020, issue of Adweek magazine. Click here to subscribe.