How to Protect Your Amazon Listings From Copycats

Some of the ecommerce giant's attempts to address the problem

There are two ways to sell products—your own or someone else’s—on Amazon: directly, under your company’s name, or by selling to Amazon, which sells for you. There’s also a hybrid option in which a brand or seller sells some SKUs to Amazon and sells others on the platform itself.

Amazon has established a Code of Conduct for its sellers. Among the stipulations, Amazon sellers must provide accurate information to Amazon and its customers; not misuse features or services; not attempt to damage or abuse other sellers, listings or ratings; not attempt to influence customer ratings, feedback or reviews; and not operate more than one selling account on Amazon without “a legitimate business need.”



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This story first appeared in the Feb. 10, 2020, issue of Adweek magazine. Click here to subscribe.