How to Make a B-to-B Event Appealing With Stronger Punchline

Pinterest's Jim Habig looks at tweaks for marketers

Marketers want intrigue, too. Pinterest, Getty Images

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Pinterest’s Jim Habig discusses capturing attention. Below, in his own words, he discusses how he and his team looked at driving tune-in for Pinterest’s first global advertiser summit.

Opinion contributor Jim Habig is global head of business marketing at Pinterest.