How to Capitalize on the Growth of Buy Now, Pay Later

BNPL opportunities on the horizon

The increase in buy now, pay later (BNPL) services has been exponential since the beginning of the pandemic. Top BNPL apps have seen 46% year-over-year app install growth, and monthly active users climbed by 186%. Buy now, pay later services such as Klarna, Affirm and Afterpay offer financing plans that allow consumers to split a purchase into multiple payments.