How the Boston Seaport Became a Hotbed for DTC Brands

A decade in the making, the district features a prominent pop-up village

A city known for its sports dynasties, baked beans and place in American history, Boston is becoming a testing ground for direct-to-consumer retailers. The revitalized seaport is attracting companies looking to target a different kind of consumer, one that may park their electric vehicles in a certain kind of yard.

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