Historically, crises for consumer-facing businesses were limited to fires and robberies, or perhaps the moral failing of an executive.
The pandemic, however, challenged companies in ways no crisis has, widening the aperture on not only how businesses respond but also the types of disasters they can expect to face.
Crisis management handbooks provide some foundation regardless of the scenario, but there was no guide for handling a pandemic before last year, pointed out Brian Harper, CEO of RPT Realty, an operator of open-air shopping centers.
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