Payment options are key for retailers that want to meet customers’ rising expectations, increase revenue and build brand loyalty.
That’s according to Marcy Campbell, head of North American sales and global operations for PayPal, who spoke Wednesday at Adweek’s Outlook 2021 event.
Specifically, Campbell said consumers are demanding more flexible payment options, such as buy now pay later (BNPL) services, as well as touch-free and digital payments. In fact, PayPal’s most successful retail clients are those that blend offline and online experiences to make transactions as seamless as possible, she added.
“[It’s] just a natural as people go in and out of stores, they want to have the same experience they have online as they have offline,” she said.
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