This month, Nike has been garnering acclaim for an inspirational, one-minute film called “The Toughest Athletes,” which celebrates the strength of mothers as well as the brand’s first dedicated maternity line. And to create long-term loyalty for the campaign, the Swoosh partnered with pre-and post-natal exercise expert Jane Wake to create four audio-guided workouts for motherhood in Nike’s Run Club mobile app. The mobile piece demonstrates that while inspiration is fantastic, daily branded engagement is what truly builds loyalty.
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