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How Direct-to-Consumer Brands Are Plotting Their Way to Your Dog's Heart

No category, including pet care, is safe from DTC's disruption

PetPlate was founded in 2016 and offers human-grade dog food.Courtesy of PetPlate
By Ann-Marie Alcántara

April 29, 2019

Personal Instagram accounts, leather leashes and gourmet food. Dog influencers (yes, it’s a thing) lead very good lives. In the age of instant celebrity and dopamine-fueled likes and faves, dog owners are pushing a $72 billion industry.

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This story first appeared in the April 29, 2019, issue of Adweek magazine. Click here to subscribe.

Ann-Marie Alcántara

Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.

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