How Direct-to-Consumer Brands Are Plotting Their Way to Your Dog's Heart

No category, including pet care, is safe from DTC's disruption

Personal Instagram accounts, leather leashes and gourmet food. Dog influencers (yes, it’s a thing) lead very good lives. In the age of instant celebrity and dopamine-fueled likes and faves, dog owners are pushing a $72 billion industry.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Click for more from this issue

This story first appeared in the April 29, 2019, issue of Adweek magazine. Click here to subscribe.

Your sites feature HTML here...