How Direct-to-Consumer Brands Are Plotting Their Way to Your Dog's Heart

No category, including pet care, is safe from DTC's disruption

Personal Instagram accounts, leather leashes and gourmet food. Dog influencers (yes, it’s a thing) lead very good lives. In the age of instant celebrity and dopamine-fueled likes and faves, dog owners are pushing a $72 billion industry.

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This story first appeared in the April 29, 2019, issue of Adweek magazine. Click here to subscribe.