We’ve heard a lot about the successes of Amazon and Walmart as essential retailers during the pandemic, but it’s time to add another to the list: Dick’s Sporting Goods.
After shutting down its 720 U.S. locations in March, the retailer nevertheless saw both revenue and comparable store sales increase 23% in Q3. At CES on Tuesday, Lauren Hobart—the current president who will assume the additional title of CEO on February 1—talked about how the sporting goods retailer survived and then thrived in 2020—and what that means for Dick’s in 2021.
A two-day pivot to curbside pickup
According to Hobart, Dick’s in-house technology team had been focused on optimizing the customer experience when the chain had to temporarily shutter.
“We were at a point where, thankfully, right when the stores closed, our technology team was able to spin up curbside within literally two days,” she said, describing the first iteration as “scrappy.”
“It
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